RedBar has been gaining significant traction with watch collectors on both sides of the Atlantic, with frequent meetings in London, New York and other cities across Europe and the United States.
But now its co-founder Adam Craniotes has concluded that he can share his love of watches with a wider audience by taking the role of editor-in-chief at Revolution USA, one of eight international editions for the Singapore-based title.
In a fulsome explanation of why Mr Craniotes is the man for the top job at Revolution, the title’s founder and editorial director, Wei Koh says that in the search for an editor-in-chief, he was looking for, “A huge community galvaniser in the United States and be responsible for the creation and proliferation of the world’s biggest collectors’ community.
“He should be a pioneer at taking online-passion, offline. He should have a masterful and eloquent command of all mediums, print, web and social media,” Mr Koh adds.
RedBar has dabbled in the world of online publishing, and has a weekly podcast for subscribers interested in its views of the latest watch news.
Revolution roared into life in 2007 as a weighty glossy magazine that presented watch collecting as a lifestyle choice alongside interests ranging from motoring to fine wine.
As major brands turned their back on traditional print advertising, the title has pivoted towards digital publishing and events, but Hodinkee, an even more recent launch, has stolen a march in the United States. The job of Mr Craniotes is to put up a better fight.
“With Adam we have not just an incredible journalist and a great guy and a total horological badass, we have but just the first overture in our renewed commitment to the United States,” Mr Koh says.
Mr Craniotes says he will continue as head of RedBar.