Swiss family-owned watch brand Raymond Weil has announced a partnership with the intu Trafford Centre in Manchester.
The deal, which is part of a long-term strategy by the brand to align itself with the music industry, will see Raymond Weil hosting musical performances every Friday night in December in the Trafford Centre’s Great Dome.
Raymond Weil hopes that these events will act as a key traffic driver into store and raise brand awareness during peak shopping times for the Christmas gifting season.
As well as reinforcing the brand’s musical roots, the location of this initiative also makes sense, given its relocation to new Manchester offices this year.
