By Hallie Engel
Raymond Weil is partnering with Artists Den Entertainment, the music platform behind the televised concert series Live From The Artists Den, which features artists performing in unconventional settings.
The partnership is the watch brand’s latest extension of its affiliations with music events. Emmy-nominated series The Artists Den has expanded quickly internationally and online since debuting in 2009. All tickets to Artists Den performances are free and by invitation only, with audience members selected from the programme’s mailing list. Past performers include Robert Plant, Norah Jones, Elvis Costello and Adele.
Now, luxury Swiss watchmaker Raymond Weil will celebrate its involvement with the series by launching a multi-channel media campaign for its 2014 season. Utilising the brand’s marketing reach while combining its social media presence with its advertising and PR power, Raymond Weil will "communicate the excitement of experiencing the artist’s extraordinary performance in a non-traditional and bespoke setting".
Raymond Weil director Elie Bernheim stated: "We are so thrilled to join the Artists Den family, not only for their association with the arts but for the unique way in which they celebrate music, the artists, and their craft. Each concert is curated for the artist and the city in which they perform, and each ticket holder feels special to have won a lottery. The overall sensation of attending a performance in such a unique venue really emphasises the brilliance behind the Artists Den series."
The partnership will kick off at a secret location during New York’s Fashion week with a special performance by Sheryl Crow.