Raymond Weil has been unveiled as the headline sponsor of the Joy Festival, an event that brings together creative shopping, gastronomy, lifestyle and music.
As the headline sponsor of the festival, Raymond Weil has collaborated with Chris Difford, from the pop band Squeeze and Union music store, Lewes, to curate three days of music, being held at Groombridge Place, near Tunbridge Wells on the 16-18th June 2017.
“For us as a brand we believe that the synergies between Joy Festival and Raymond Weil were a perfect combination. Usually, festivals are muddy affairs. However, the Joy Festival offers attendees a real mix of cultural and innovative activities that you don’t usually see at a music festival.
“Working with Chris Difford to curate the music showcase, has been a fantastic experience for the brand, having spent the past few days with him at Pennard House, during his famous songwriters retreat. Many of the artists here will also be performing on the main stage during the festival”.
Music remains an essential communication platform for Raymond Weil, which takes its watch design inspiration and marketing strategy from all forms of music, ranging from classical through to rock and pop.
