British watchmaker Elliot Brown introduced its first women’s line this summer.
The new Kimmeridge collection, named after a surf spot close to where Elliot Brown is based in Dorset, is made up of nine styles incorporating leather, solid link and Milanese straps, designed to be easily interchangeable.
The dials echo the design of the larger men’s Canford collection, redesigned with feminine touches.
Some of the colours are decidedly female-friendly as well, especially the powder blue model in a gold-coloured case.
But the £350 Kimmeridge is not a girly watch, it is made for exactly the same sort of adventurer as all Elliot Brown men’s pieces.
The watch’s first ambassadors are Lizzie Carr, who completed a 400 mile solo paddle boarding expedition along the length of England’s waterways, as wells as Sarah Outen MBE, the first woman and the youngest person to row solo across the Indian Ocean.