Citizen is pushing further into the women’s market, starting with the launch of the serious women’s timepiece, the Ladies’ World Timer A-T. WatchPro spoke to Citizen UK managing director Mark Robinson about what women want from watches.
WatchPro: Is women’s interest in watches increasing and what do you think they want from watches?
Mark Robinson: Although the overall market for women’s watches decreased in 2012, we saw women’s general interest in watches increase. Branded watches are as important as ever, along with true value for money. Diamonds are still incredibly popular along with the retro or vintage look. In the more traditional watch market, case size is reducing with elegant and classical dial designs a winning combination.
WP: Do you think women’s watches are becoming more technically advanced and if so how?
MR: The rise in women who own smart mobile phone devices or tablets has seen an increase and on the whole they are becoming increasingly more interested in technology, so to that end we are pleased to be able to manufacture more technologically advanced watches.
WP: Are there more mechanical and complicated watches for women emerging?
MR: Not necessarily mechanical or complicated but technologically advanced. Citizen Eco-Drive watches hide the advanced technology within; a watch that never needs a battery – the ultimate in convenience. Couple this with additional technology we can build into our watches, and the possibilities are endless.