Inflight Goods, in partnership with private jet charter company Rush Jets, has been selling thousands of watches online for years, and is now looking to expand its portfolio of accredited brand partnerships.
The company has formed a close relationship with Radio Caroline over the years, which is a station that used to broadcast from a boat, and still does once a month. Inflight Goods provides the station with watches as prize giveaways, which secures them great exposure to Radio Caroline’s audience, while giving the station advertising revenue and a chance to give away expensive prizes.
Some of the watch brands that have been used in the Radio Caroline competitions include: Rotary, Timberland and Dreyfuss & Co.
“We are very happy with the response we get from sponsoring Radio Caroline North broadcasts, providing prizes for the broadcast competition, and from our advertising on the station,” said Russ Dee, director of Rush Jets. “It creates brand awareness for the watchmakers as well as our companies.”
But Rush Jets and Inflight Goods and other companies like them are finding it increasingly hard to get accredited status to sell certain brands.
“Among the reasons we have been given for not being accepted as a retailer for a certain prestigious brand of watch was that we are not selling products from a brick-built building. This is ridiculous as internet shopping is the chosen route for so many.
“While I appreciate that top brands need to promote and sell their products through quality outlets, it is disappointing that companies like ours, who sell top quality brands online, are overlooked in favour of outlets like Argos.”