Pre-owned luxury watch specialist Xupes has opened its first outpost outside of the UK in the centre of Amsterdam.
The store is located on the doorstep of the Vondelpark in west Amsterdam and is Xupes’ first office in mainland Europe.
Built in a traditional Dutch style, the 1000 square foot store will act as a by-appointment retail space and an office for the expanding team.
Xupes likes to operate from properties at ease with their surroundings. Its UK headquarters, known as the Wheat Barn, is a converted 17th century barn with dedicated client spaces as well as a fully equipped watchmaking centre, professional photography studio and office space for their 50 headcount staff.
The Netherlands is a hotspot for pre-owned watch ecommerce sales, with annual turnover for businesses based there worth around $1 billion, Xupes research estimates.
Xupes has long held an ambition to open in the country. The company was launched 10 years ago by Joseph McKenzie and his father Frank, who is half Dutch.
“The pre-owned market outside the UK is also far less evolved, so there is a lot of potential for Xupes to grow to become the global home of pre-owned,” Mr McKenzie says.