Hot on the heels of opening its first London boutique in Mayfair in 2017, Pragnell is adding a second door in a high traffic area in the heart of affluent Chelsea.
This time, however, the business will not be pumping out five-figure timepieces from Rolex and Patek Philippe because the shop is actually part of a temporary garden at this year’s RHS Chelsea Flower Show designed by multi-award winning designer Sarah Eberle.
Ms Eberle is creating a wall garden featuring two playhouses, one of which is called the Pragnell London Shop playhouse and based on the Pragnell showroom in Mayfair
It also combines features from the history of Pragnell such as the Jacobean patterned trellis, a feature of the Pragnell Stratford-upon-Avon showroom.
