Police watches is launching its first television campaign next week focusing on the 2014 World Cup and Police eyewear’s recent signing of brand ambassador Neymar Jnr.
The campaign will feature five watches from the brand’s latest collection and air predominantly during peak viewing time slots on ITV and E4.
The adverts will coincide with Police’s summer promotion that will see scratchcards included with every UK watch purchase throughout June and July. Hundreds of unique experiences will be up for grabs including Ferrari driving to helicopter flying and the main prize to meet footballing superstar Neymar Jnr in Barcelona.
The winner of the main prize will be flown out to Barcelona, be introduced to the Barcelona FC team and travel in style with them to an away game to watch them play.
A supporting campaign on digital screens across key city centre locations will also screen the television advertisement in June as well as selected press advertising.
Julie Halford, brand marketing manager for Police watches said: “Police is really going for it this year and we’re so excited to be running TV advertising solely for watches in conjunction with the buzz of Neymar Jnr and the World Cup.
“We also have some really impressive plans to be unveiled in a number of stores around the same time that will really make the brand stand out – watch this space for more news!”