Fledgling fashion watch brand Pocket is sponsoring the 2014 WatchPro HOT100 becoming Principal Partner of the annual event.
Revealed for the first time earlier this year by private label specialist Peers Hardy, Pocket watches are instantly recognisable with oversized, tapered three-dimensional hour markers and art-inspired designs.
Paul Harry, Peers Hardy’s sales and marketing director, said: “The Hot100 is a super initiative to recognise those individuals, companies and brands that make a difference. To be the Principal Partner and co-host of the biggest night in the UK watch calendar is the perfect way to launch Pocket to our friends in the industry.”
The WatchPro HOT100 celebrates the 100 most influential people involved in the UK watch industry with an annual magazine featuring irreverent photographic portraits of those selected for inclusion by the WatchPro editorial team. The magazine is then launched at a glittering launch party attended by the HOT100 on July 6.
Daniel Malins, event director of the WatchPro HOT100, commented on the announcement, saying: “I couldn’t be more delighted to welcome Pocket as Principal Partners of the 2014 WatchPro Hot100.
“The Hot100 is all about celebrating the achievements and innovations of the individuals who operate on the front line, day in, day out. Peers Hardy is blessed to have a whole group of such talented individuals, which means that Pocket could not be in better hands or have a better chance of being a huge success.
“It’s important that people remember that the Hot100 can only exist by partnering with progressive sponsors, who understand the importance of the human relationships between a watch brand and the retailers that stock it. Pocket encapsulates this proactive attitude better than anyone, and I fully expect their sponsorship of the WatchPro Hot100 to be the springboard to a hugely successful launch and beyond.”
As well as becoming Principal Partner of the publication, Pocket’s sponsorship will also see them involved in the magazine’s glittering launch night party to be held at One Mayfair on Sunday 6 July to which only the HOT100, their guests and VIP guests are invited.