Home EDITOR'S CHOICE

Piaget encourages cross-selling of watches with jewellery as it introduces all-new Possession family

0

Piaget is more tightly linking its jewellery and watch lines with the launch of the Possession line of ladies watches.

The all-new family uses bright coloured mother of pearl and stone dials complemented with vibrant straps in watches framed by rotating bezels studded with diamonds.

They are designed to be worn with pendants and bangles from Piaget’s jewellery lines that use the same materials and styles.

The entry level Possession models have a single diamond in the spinning bezel, and start at CHF 3500 for steel-cased editions.

The price multiplies to around CHF 20,000 as you move into gold cases with single or even double rotating bezels crammed with diamonds.

Hollywood star Jessica Chastain, Piaget’s international brand ambassador, is introduced in a new set of images wearing Piaget jewellery along with a new Extremely Lady timepiece, which has been given an upgrade with a range of sumptuous gold bracelets.

 

 

Piaget continues to develop its ultra-thin Altiplano family, which got a new lease of life in its 60th anniversary year in 2017. This year it has been made even slimmer in the Altiplano Ultimate Automatic, which is just 4.3mm deep, a world record for a mechanical automatic, the company claims.

It has been slimmed down by inverting the movement and building the bridges into the dial, making the whole watch three layers of components deep, rather than the usual four.

 

 

Slimmer still is a prototype piece that Piaget displayed only on screen. The Altiplano Ultimate Concept is a complete manually wound mechanical watch that is only 2mm thick. Again, Piaget has stripped out a layer of engineering, with the watch’s dial, hands and bridges on a single plane. Wheels in the gear train are said to be around the thickness of a human hair, the company explained.

Although the watch has not made it into production this year, Piaget says that many of its concepts will be incorporated into future ultra-thin models.

 

NO COMMENTS

LEAVE A REPLY

Please enter your comment!
Please enter your name here

FREE INDUSTRY NEWS TO YOUR INBOX

Add your email below to join the thousands of other professionals receiving breaking news from WatchPro
Exit mobile version