Phillips is opening in West Hollywood later this year.
Phillips in association with Bacs & Russo is the global market leader for watches with a 33% market share and the average highest price per lot sold, according to analyst The Mercury Project.
Phillips says the opening is part of its ongoing global expansion and demonstrates its commitment to the West Coast of the United States.
It will be located in the heart of the arts and culture district of Los Angeles at 9041 Nemo Street.
Although Phillips has not said it will hold watch auctions in the new space, it will host a program of exhibitions devoted to traveling highlights from auctions in New York, London, Hong Kong and Geneva, as well as private selling exhibitions specifically curated for the space, panel discussions, and events.
Further details around previews, exhibitions, and events will be announced in September.