French luxury watch brand Pequignet has sponsored the ‘Best Dressed Lady’ award at Carlisle Racecourse.
As part of the ‘Ultimate Ladies Night,’ which is the only all-female racecard in the world, Pequignet’s sponsorship involved gifting a £1,000 stainless steel and rose gold Trocadero watch to the winner of the best dressed award, 17 year-old Eloise Stephenson.
She was given the award by Carolyn Whitten-Brown, who represents Pequignet in the UKalong with Guy Allen, both of whom were acknowledged themselves in this year’s WatchPro Hot 100 list.
Pequignet was relieved to hear Stephenson tell reporters from BBC Cumbria that she was going to “wear it! when asked what she planned to do with her £1,000 watch.