Only 1% of revenue goes on costs at the Only Watch auction taking place in Geneva tonight, so 99% of CHF 31 million, which was paid for a unique Patek Philippe wristwatch, will go directly to fund research into Muscular Dystrophy.
The stunning price smashed the world auction record for any timepiece.
Luc Pettavino, the creator of Only Watch, will be delighted and humbled
