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EXCLUSIVE: Patek Philippe says it WILL launch new watches this year

Authorised dealers have been told a decision to delay novelties until 2021 has been reversed.

Patek Philippe told its authorised dealers this week that there will be a limited number of new models introduced this year.

The watchmaker never announced publicly that its 2020 collections would all be delayed until 2021, only stating that “it will not launch the new models in April this year as initially planned” at the end of March as the Coronavirus pandemic swept the globe.

However, its retail partners were told not to expect launches this year.

That decision was initially welcomed by dealers wanting to preserve cash rather than invest in new stock, but a retailer that contacted WatchPro last night said it was “great news” that there will be fresh models to excite customers later in the year.

Patek Philippe confirmed the advice to WatchPro this morning.

“Due to the deteriorating global Covid-19 worldwide situation, Patek Philippe took the decision, earlier this year, not to launch its 2020 new collections in April as initially planned.

“From April 27 Patek Philippe has gradually reopened its production facilities and all other departments, strictly following the sanitary measures and directives of the Swiss Federal Office of Public Health.

“Following the reopening, Patek Philippe has decided to launch a selection of its 2020 new models that will be released over the year,” the company confirms.

No further details have been shared on what the new watches will be or when they will launch.

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