Patek Philippe embraces the modern digital world with its new Instagram account


Patek Philippe has launched its own official Instagram account for the first time and, 48 hours in, the page has almost 32,000 followers and a blue tick of authenticity from the platform.

The brand debuted on Instagram by showing a preview of an upcoming watch launch at Basel in a jigsaw of 12 images.

The watch is the reference 7234R, the first self-winding travel watch for ladies by Patek Philippe.

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It features the calibre 324 S C FUS movement with a 22ct gold rotor.

The timepiece sports a 37.5mm rose gold case and brown sunburst dial. It shows two-time zones with day/night indication at home and a second time zone.

The company also links up to its online watch collection via Instagram and shows off the #PatekTime, showing the brand wants to build some traction on the social media platform.

#PatekTime already has around 922 uses; however these aren’t thanks to the official page but numerous fan pages for the brand. Notably is Patekaholic which has a 350,000 following compared to the official page’s current 32,000.

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Josh Corder

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