Swedish high concept watch brand Halda has added London to the list of world cities its watches are now available in, signing Page & Cooper as UK distributor.
The watch brand, which offers its models in sets with both mechanical analogue and electronic digital modules that clip into a single bracelet, is also available in New York, Tokyo and Madrid.
Page & Cooper sells a number of small independent niche watch brands online as well as having an appointment-only showroom in Hertfordshire.
The partnership stems from an event earlier this year that saw Page & Cooper team up with menswear tailor Timothy Everest to dress a series of themed rooms with watches that saw an immediate response in sales.