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Page & Cooper takes on Swedish brand Halda

Swedish high concept watch brand Halda has added London to the list of world cities its watches are now available in, signing Page & Cooper as UK distributor.

The watch brand, which offers its models in sets with both mechanical analogue and electronic digital modules that clip into a single bracelet, is also available in New York, Tokyo and Madrid.

Page & Cooper sells a number of small independent niche watch brands online as well as having an appointment-only showroom in Hertfordshire.

The partnership stems from an event earlier this year that saw Page & Cooper team up with menswear tailor Timothy Everest to dress a series of themed rooms with watches that saw an immediate response in sales.

James Buttery

Editor of WatchPro, the WatchPro Hot 100 and The Luxury Report.

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