The digital footprint of WatchPro has reached record levels, with engagement rocketing to tens of thousands of watch business executives.
Digital reach is the latest buzz term for marketing professionals, with brands aiming to influence target markets in several ways including print, events, web, mobile and social media channels.
WatchPro is a focused title that reports only on the business of watches in the UK. Despite that tight focus, articles written for WatchPro.com touch readers across all platforms.
Tracking the life of a specific story on WatchPro.com demonstrates the power of this digital reach. On Saturday, news broke that London-based CVC Partners had bought Breitling.
The story emerged at the weekend, but WatchPro.com covered the story immediately, and sent a special Daily News Alert by e-mail to 4537 active subscribers.
The Daily News Alert was opened by 1637 people, an open rate of 36%, slightly higher than the 2017 average open rate of 34.15%.
377 subscribers clicked on a story within that Daily News Alert, a click through rate of 8%, again a little higher than WatchPro.com Daily News Alert‘s average open rate of 6.42%.
Since Saturday, the Breitling acquisition story has been read 715 times on WatchPro.com. 51% of readers saw the story on a desktop, and 49% on tablets or mobile phones.
Overall in March, WatchPro.com welcomed 38,562 unique visitors.
But WatchPro.com isn’t the only place to keep up-to-date with the news. The Breitling story also “reached” over 2400 people among our Facebook community, with 148 people clicking through to the full story.
The story appeared on WatchPro‘s Twitter feed, where it could be seen by over 15,300 followers.
Even the personal LinkedIn page of Rob Corder, the managing editor of WatchPro, carried the Breitling news, where it has been viewed 466 times.
“The facts and figures are bamboozling, but the message is clear: WatchPro is a highly effective omnichannel brand that reaches this important audience across print, web, mobile, social and even events such as the WatchPro Awards,” says Daniel Malins, publisher of WatchPro.
“Our focus is always on informing and enlightening our audience, however they want to engage with us,” Mr Malins adds.