Oscar winner Colin Firth joined Chopard co-president Karl-Friedrich Scheufele in London this week to open an exhibition to celebrate the 20th anniversary of its return to creating luxury watches bearing the Chopard name.
Mr Firth, who was accompanied by his wife Livia, for the special launch event, has for several years been supporting Chopard’s Journey to Sustainable Luxury and specifically the introduction of the use of fair mined gold in the L.U.C collection.
To celebrate its 20th anniversary, Chopard has introduced a new L.U.C line dedicated to the gentleman traveller and comprising a GMT model and a world time model, both developed and produced in the workshops of Chopard Manufacture.
Mr Scheufele chose the heart of London for the launch and exhibition because it is considered the “home of real gentlemen”.
The watch will be on display at Phillips auction house, which is housing the Chopard exhibition until today, October 13.
At the opening night event, Mr Firth described his pride that Eco-Age, an environmentalist group he co-founded with his wife, was able to be part of the Chopard story. “I was truly proud to be part of Karl-Friedrich Scheufele’s event tonight celebrating the Fairmined LUC Watch. I first visited the Chopard LUC watch factory in Fleurier as part of The Journey To Sustainable Luxury, which Eco-Age, the company I co-founded with my wife Livia, undertook with Chopard to source Fairmined gold,” he described.
“Seeing the steps in Chopard’s supply chain is quite eye-opening, and you realise that this applies to everything you interact with. A watch is a story of hands: there are hands that mine the ground for gold, which passes through the hands of the craftsmen who make the watch, which passes into the hands of the person who’s going to wear it. There is always a story behind everything you consume, and you can choose either to know or not to know what part you play in that story,” Mr Firth stressed.
Other guests at the opening night included Jack Guinness, Alice Temperley, David Gandy, Dougie Poynter, Millie King and Toby Huntington-Whiteley.