Swiss watch manufacturer Oris and the Williams F1 team have renewed their association for another year.
Ulrich W. Herzog, executive chairman of Oris, said: “The prestigious world of Formula One continues to be a great platform to promote Oris. Renewing the partnership for a twelfth season reinforces our continued support and commitment to Williams. As a purely mechanical Swiss watch brand we at Oris identify with the highly demanding racing environment and this dedication to quality and success.”
The Oris logo will now feature in a new, more prominent position on the nose of the Williams cars during the 2014 season and continue to be a feature of the driver and mechanic overalls as well as drivers’ gloves, helmets and kit worn by team personnel.
While Sir Frank Williams, team principal of Williams, added: “Oris feel like a part of the family having been a partner with us for twelve years now, and I’m delighted to announce that this relationship will continue once again for 2014. We have enjoyed a successful partnership because our brands are highly complementary: we are family run businesses with a strong heritage, a history of innovation, and a desire to embrace new technologies. Strong partnerships are the lifeblood of an independent team like Williams and the continued support of Oris will help us fight for success this season.”