Nobody is entirely clear why this year’s James Bond blockbuster, No Time to Die, was delayed from its scheduled April release to November.
There is clearly a public health consideration with the current Coronavirus outbreak making it prudent to avoid large crowds like a packed cinema.
That may have had an impact on box office receipts for the movie, making the delay a prudent commercial decision.
Speculation is rife that the plot may involve the global spread of a virus, which might have looked in poor taste at the height of the COVID-19 epidemic.
For Omega, which is intimately associated with the 007 franchise, it has pushed back plans for a big splash with a special Seamaster that Daniel Craig is seen wearing in the film.
Not that you would have known that over the weekend, when Mr Craig stuck with a scheduled appearance on America’s Saturday Night Live wearing the £7,390 Seamaster Diver 300M 007 Edition watch.