First its Time to Move 2020 kick-off event in Zurich had to be shelved.
Now this year’s James Bond blockbuster No Time to Die has been kicked back to November.
Only cancellation of the Tokyo Olympic Games would knock its Official Timekeeper more.
This is truly an annus horribilis for Omega and its parent organisation Swatch Group, which sells over half of its luxury watches to Chinese customers across the world.
Producers of the 25th Bond movie say they had moved the release of No Time To Die from April to November after “careful consideration and thorough evaluation of the global theatrical marketplace”.
Omega has already announced the release of two Bond-themed watches this year, both of which have strong pre-sales, according to retailers speaking to WatchPro.
The knock-on effect is for other Omega watch sales because, in the same way that a shortage for Rolex steel subs drives demand for other models, knowing that that there will be waiting lists for Bond’s Seamaster pulls punters into stores.
Retailers will also have been looking forward to striking windows and premiere screenings for customers around the launch of No Time to Die. That activity will now have to wait until November.