Omega has reopened its showroom on London’s Regent Street following a major refurbishment.
The two-storey boutique, close to Oxford Circus, has 250 square metres of space.
It offers Omega’s full collection of watches, with customers served via traditional showcases and in lounges for private consultations.
It adopts the signature style and colour scheme of recent Omega showrooms including the combination of wood, leather, golden details, bold red carpets and striking lighting.
A focal point of the design is dramatic chandelier lighting up the centre of the ground floor.
Omega has also included watchmakers’ benches for servicing and repairs, and to demonstrate the craftsmanship of the brand.
To promote the reopening, Omega is holding a special showcase from November 7 to 20 exhibiting some of the most historic Speedmaster chronographs from archives.
Highlights will include the 18ct gold Moonwatch “APOLLO 11 Commemorative Edition” given to Spiro T. Agnew, former Vice President of the United States, and the X-33 prototype, flown and trusted by NASA.