Swatch Group brand Omega, the official timekeeper of the 2012 Olympic Games, has won more than 75,000 views of its London 2012 Start Me Up advertising campaign on YouTube, since it was launched two weeks ago.
The minute-long clip features sportsmen and women including British heptathlete Jessica Ennis, US swimmer Natalie Coughlin and sprinter Tyson Gay, set to the Rolling Stone’s song Start Me Up.
The brand first timed the Olympic Games 80 years ago and has teamed with the Rolling Stones to launch the advert, as the rock band celebrates its 50th anniversary.
Omega said: "The focus is on the athletes’ routines and concentration in the pivotal minutes and seconds before competition, a moment in time for each athlete that can set the tone for a potentially life-changing performance."
It has also used the video to promote a special hash tag for the advertisement – #startmeup – to increase the buzz around the video on social networks such as Twitter.