Chrono24, a global trading platform for luxury watches, reported in December that it had seen a surge in interest for Omega watches associated with the 2020 Olympic Games, which were supposed to have taken place in Tokyo last year.
Collectors, or perhaps investors would be a better description, have reportedly been searching for these models because they have additional “misprint” value, a term associated with hobbies like stamp collecting where rare errors cause values to soar.
Chrono24 said in December that searches for Omega’s Olympic watches had risen by 200% in 2020. There had also been a 40% rise in searches for Bond watches, months after 2020’s No Time To Die theatrical release was bumped into this year.
This might go some way to explaining why Omega is sticking to its schedule for Olympics watches and this week unveiled its first piece for the Olympic Winter Games Beijing 2022, which begins a year from now.
Omega is the official timekeeper and its first piece is a Seamaster Diver 300M “Beijing 2022” Special Edition.
The 42mm stainless steel watch has a titanium bezel ring with a 60-minute diving scale in positive relief.
Its sun-brushed blue ceramic dial has laser-engraved waves along with rhodium-plated indexes and hands filled with Super-LumiNova.
As a tribute to the games, there are five minute-markers in the five colors of the Olympic rings.
Its case back, protecting an Omega Co-Axial Master Chronometer Calibre 8800, is stamped with the Olympic Winter Games Beijing 2022 emblem.
It goes on sale in April for £5,380, which could prove a shrewd investment if there is another winter wave of the pandemic.