The Winter Olympics are well underway, and Omega is using the event to showcase its historic partnership with the movement in an exhibition of sports timekeeping in Seoul.
The Omega Olympic Games Exhibition displays 86 years of the brand’s timekeeping history, which extends through 28 Olympic Games since 1932.
The showcase takes guests through a race-themed tunnel, featuring “Start”, “In-Race” and “Finish Line” sections, showing some of the most important technologies that have been developed and used by Omega over the decades.
“For OMEGA, our Olympic Games role has been a passion and a dedication for many years. It’s such a pleasure to open this exhibition and share some of that history and innovation.“ said Alain Zobrist, CEO of Omega Timing.
“Timekeeping at such a huge event requires a lot of expertise and technology. In this showcase, you can really see how we measure every second so precisely. It’s definitely an exhibition that all sports fans should see.”
In the “Start” section of the exhibition, one of the highlights is the comparison between the traditional starting pistol and today’s streamlined electronic gun.
Moving into the ‘In-Race’ section allows visitors to view the new ‘Motion Sensors’, which will be introduced at PyeongChang 2018, as well as the ‘Omegascope’, a piece of equipment introduced in 1964 that first allowed times to be shown on television.
In the ‘Finish Line’ section, Omega has included a handcrafted ‘Last Lap Bell’ and more modern technologies such as Photofinish Cameras and Photoelectric Cells, which are all used to determine the results of races. In addition to these special sections, a photo zone with a stadium background enables visitors to take their own pictures as if they were passing the finish line.