Obaku appoints In2Brands as distributor for UK and Ireland


Leon Rhodes, who established Obaku Denmark’s watch and jewellery business in the UK as its country manager from 2016 to 2019, will now distribute the brand through his own company, In2Brands Limited.

Mr Rhodes (pictured top) has been the face for the Obaku brand for the past four years in the UK, and the distribution agreement with In2Brands puts him back in control after a hiatus since March last year.

“I’m thrilled and happy to work so closely with Obaku again,” says Mr Rhodes. “We want the brand to reach new heights, and with a can-do attitude, there’s no doubt we’ll get there.”


Mr Rhodes will be responsible for sales, while service and repairs will be handled by Mistal Time Services, based in Leigh, Lancashire.


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