Nike and TomTom extend watch collaboration


Sports brand Nike and navigation system provider TomTom have extended their sports watch collaboration that has produced watches that use GPS to assist runners in training.

The summer collection of Nike+ Sportwatch GPS is available in a variety of colours and uses technology to deliver a range of functions such as in-run metrics of time, average and instantaneous pace, distance and heart rate. The watch also has motivational features including run reminders and delivering inspirational messages to help encourage runners before and after running sessions.

TomTom managing director Corrine Vigreux said: “As we move into summer and the days are longer, many people are motivated to start out on a new training schedule. Our extended range of products will be very useful to those adding running into their summer exercise regime. And the new NikeFuel measurement brings added motivation, allowing people to share and compare their performance with friends in other sports.


The watches have gone on sale this week through TomTom and Nike websites. To find out more about the watch collection you can watch the video below.



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