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Nick Foulkes pens the definitive history of Jaeger-LeCoultre’s iconic Reverso

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Nick Foulkes, one of the world’s most respected authors and historians on the subject of luxury and watches, has produced a book celebrating the history of Jaeger-LeCoultre’s iconic Reverso.

The illustrated Reverso traces the story of one of the world’s most recognizable wristwatches through archive images and original photography along with observations and commentary by Mr Foulkes.

It has been published this year to mark the 90th anniversary of the timepiece, which was designed as a wristwatch that could withstand the rigours of polo matches.

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As well as tracing the history of the watch and its evolution over the past nine decades – with more than 50 calibres and several hundred dials – the book explores the social milieu and cultural changes that provided the backdrop to the creation of the Reverso and, later, its continued reinvention.

It shares the stories of more than a dozen Reverso owners who have personalized their watches in deeply meaningful ways. And it also tells the fascinating story of Jaeger-LeCoultre’s founders, their inventions that have had a profound impact on horological history, and the Maison’s development as an integrated Manufacture with 180 skills brought together under one roof.

The book is published by Assouline and is on sale for €195.

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