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New ‘Rolex Room’ arriving at Hugh Rice next month

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Image: Richard Addison

Luxury jeweller Hugh Rice will be unveiling a new ‘Rolex Room’ at its flagship store in the St Stephen’s shopping centre in Hull next month.

The new dedicated space represents a big coup for Hugh Rice, as it’s the first time that the jeweller has stocked Rolex in any of its stores.

Indeed, Hull as a city hasn’t had any Rolex points of sale since high street jeweller Berry’s last stocked the brand in 2010. Any Hull resident would currently have to travel to York, Leeds or Grimsby to source a new Rolex watch.

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“Hugh Rice the Jewellers are immensely proud to announce their new partnership with world-renowned watchmaker Rolex,” said a Hugh Rice spokesperson. “Their landmark innovations have helped to shape the watchmaking world.

“Hugh Rice is devoted to quality, both in the brands they choose to work with and in their exceptional customer experience. Their partnership with Rolex further underpins this company belief.”

The new relationship with Rolex is a sign of ongoing growth by Hugh Rice, who in 2017 announced to WatchPro its plan to open five new stores by 2020 and reported annual turnover of almost £11.5 million.

The new Rolex Room is due to open on 9 July.

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