Gucci Timepieces and Jewellery has launched a project called UK Music Fund to help aspiring British musicians.
Gucci has teamed with The Recording Academy and London’s World Heartbeat Music Academy to kickstart a programme to help 10 music students achieve their dream of making it in the music industry. Two of the selected students will be given the chance to go to the Grammy Camp, a summer-long live-in music industry school in the US.
To celebrate the launch of the UK Music Fund, Gucci has created a watch with a dial inspired by records named the Interlocking Music Fund Special Edition Watch.
The project was kicked off yesterday at the Soho Hotel in London with a special performance from Emeli Sande who was wearing one of the Gucci Interlocking Music Fund watches. During the press conference the Scottish signer was interviewed by radio DJ Jo Whiley, who was likewise wearing one of the specially created watches along with a Bamboo Tassle necklace, silver Horsebit and Bamboo bracelet with matching ring, all by Gucci.
Other guests at the launch event included World Heart Beat Academy artistic director Sahana Gero, The Recording Academy chief executive Neil Portnow and some music students who also gave performances.
