Danish design

MSS Watch Company reveals array of launches at IJL

Danish Design, Arne Jacobsen and Issey Miyake are all showcasing new designs at International Jewellery London (IJL).

MSS Watch Company brand Danish Design has revealed its autumn 2013 designs at the trade show, harnessing the style and simplicity synonymous with the brand. The pieces are crafted with stainless steel, high-tech ceramic, anti-allergic titanium, tungsten, anti-allergic PVD coated cases and mineral or scratch-resistant sapphire glass.

Please, designed by Jasper Morrison, is MSS Watch brand Issey Miyake’s collection being showcased at IJL. Created with British product designer Morrison, the dial and urethane band of the timepieces are three-dimensional, with the look of pleated folds.

Meanwhile, the Arne Jacobsen’s MUW watch series is the brainchild of the design duo Rikke and Kasper Salto, who have created these pieces that cater to fashion-conscious men and women. Arne Jacobsen started with iconic clock design before designing wrist watches.

IJL runs today and tomorrow at Earls Court. MSS Watch Company is on Stand B108.

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