Mr Porter is adding more than 30 TAG Heuer models to its rapidly expanding watch portfolio.
The online men’s style retailer first started working with TAG Heuer when the businesses collaborated to launch the TAG Heuer Connected Modular 45 Kingsman Edition.
This week it is introducing core lines including models from TAG Heuer’s Carrera, Aquaracer, TAG Heuer Formula 1, Monaco, Autavia, and Connected Modular 45 collections.
“Following the exclusive Kingsman x TAG Heuer launch on MR PORTER earlier this year, we are thrilled to expand our fine watch category with a curated edit of TAG Heuer’s most iconic collections,” says Mr Porter managing director Toby Bateman.
“This is an opportunity for two digitally focused global brands to join forces and provide new watch customers and collectors alike the ability to browse and purchase TAG Heuer alongside the world’s most renowned fashion brands – wherever they may be in the world.”