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MOVING PICTURES: Jack Heuer reflects on the creation of the TAG Heuer Monaco in 1969

TAG Heuer presented the second of five limited-edition Monaco timepieces that mark the icon’s 50th anniversary at this weekend’s Le Mans 24 Hour race and released a video of its creator Jack Heuer reflecting on its success.

Chad McQueen, a dead ringer for his father, Hollywood actor Steve McQueen, attended the launch.

The actor made the Monaco automatic chronograph famous after wearing it on the set of Le Mans, a movie centered around the famous French motor race.

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Mr McQueen was joined by five-time winner of Le Mans and driver in the movie Le Mans, Derek Bell; actor, race car driver, and TAG Heuer brand ambassador Patrick Dempsey; and race car driver, Formula E Champion 2017–18 and brand ambassador Jean-Éric Vergne.

 

Derek Bell and Jean-Eric Vergne attend Tag Heuer New Monaco Limited Edition Unveiling . (Photo by Marc Piasecki/Getty Images for Tag Heuer)

 

Creative Director Guy Bove, Heritage Director Catherine Eberle-Devaux and Derek Bell. (Photo by Marc Piasecki/Getty Images for Tag Heuer)

 

Creative Director Guy Bove, Derek Bell, Jean-Eric Vergne, Chad McQueen, Heritage Director Catherine Eberle-Devaux and Patrick Dempsey. (Photo by Marc Piasecki/Getty Images for Tag Heuer)

 

The launch was held at Domaine de la Groirie in Le Mans, France. (Photo by Marc Piasecki/Getty Images for Tag Heuer)

 

Tags : heuerjack heuermonacoTag Heuer
Rob Corder

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