Christopher Ward has confirmed that the Tajikistan Expedition 2013, which it sponsored, has led to a previously unclimbed peak being named Mount Christopher Ward.
English brand Christopher Ward took up the position of lead sponsor of the Tajikistan Silk Road Expedition 2013, which set of from Scotland in late June. After a 3,500 mile road journey to central Tajikistan, followed by a three-day trek into the mountains the expedition climbed the new peak successfully on August 6, reaching 4922 metres.
The previously unclimbed peak will now be officially named Mount Christopher Ward, in what is believed to be the world’s first naming of a mountain after a brand.
The expedition, which was carried out by a young team and led by 20-year-old Struan Chisholm, was only the second climbing expedition ever seen in the remote Rog Valley, where a number of unclimbed peaks still remain.
Across the whole adventure, conditions ranged from sea level to almost 5000 metres and temperatures ranged from 45C to -15C, creating a test of endurance for the team and for the Christopher Ward C11 watches they were wearing.
Christopher Ward co-owner Mike France said: “The last time we saw them was to wave them off in the sunshine outside the door of our Maidenhead showroom and now we have our first image of the icy peak they conquered. We’ve monitored their progress closely but the radio silence imposed by the remoteness of the valley left us on tenterhooks and Struan’s message was a wonderful moment for us all. Our priority has always been the safety of the team but everyone at Christopher Ward is absolutely delighted that we now have our mountain.
"Struan and his team represent a wonderful British spirit of adventure combined with skill, organisation and endurance and we are extremely proud to have them as ambassadors for the Christopher Ward brand.”