G-Shock has teamed up with the Ministry of Defence, a move which positions the brand as an official partner to both the MoD and the British Armed Forces.
The collaboration will see the launch of a bespoke collection of G-Shock watches from the brand’s Master of G product category.
Equipped to resist the elements faced at sea, on land and in the air watches in the Master of G collection feature thermometers, altimeters, digital compasses and GPS capabilities.
The first models from the G-Shock Master of G collection will be released in early 2020 and will be available from G-Shock UK directly.
They will also be listed in leading jewellers and watch retailers across the UK and around the world.
Jennifer Kelly, senior brand manager at Casio, commented on how she is excited about what the partnership can offer.
She explained: “We are thrilled to be working as an official partner to the Ministry of Defence. G-Shock is an unbreakable timepiece built from a ‘Never Give Up’ philosophy that makes us the perfectly equipped to support our servicemen and women both on and off-duty.”
Adding: “We are already the watch of choice for many in the Armed Forces and look forward to strengthening our relationship further through this new partnership.”
A spokesperson for the MoD stated that “the Ministry of Defence is pleased to be working with Casio to launch a range of Royal Navy, British Army and Royal Air Force bespoke G-shock watches, which will reflect the individual qualities and personalities of each of the three Services.”