Citizen mickey mouse watches

Mickey Mouse appears on Citizen watches 90 years since he made his screen debut

Citizen public clocks installed at two Disney theme parks as part of expanding partnership between watchmaker and studio.

Citizen branded clocks have been seen for the first time in America’s Disney World Resort and Disneyland Resort, nine months after the watchmaker and movie maker inked a multi-year partnership agreement.

The potential of that agreement has already gone well beyond previous deals between watchmakers and Hollywood Studios.

This year Citizen’s retail partners have seen the launch of watches branded with Marvel Avengers characters backed by a high profile launch at Comic Con, and the roll out of television advertising based on characters and music from the animated Disney classic Alice in Wonderland.

Today, the Disney theme park clocks are revealed, along with Citizen’s first Mickey Mouse-themed watches, which launch in the character’s 90th anniversary year.

 

1106zs 0307 cm

 

1004zs 0474cmg

 

Dlr 10292018sb 0078 3

 

Eight Mickey Mouse watches have been created in 29.5mm and 40mm versions that will appeal to boys, girls and nostalgic adults.

Two of the styles feature black dials with matte and shiny Mickey silhouettes with his iconic red hue accented on both the hands and figure. The other style includes a silver silhouette of Mickey ‘chasing after time.’

Prices range from $295 to $475 and will go on sale the end of March 2019.

“Since his big-screen debut in Steamboat Willie on November 18, 1928, Mickey has been the global ambassador for The Walt Disney Company and he embodies a positivity that reflects Citizen’s ‘Better Starts Now’ initiative,” says president of Citizen Watch America, Jeffrey Cohen. “We are proud to honor this iconic character on our new timepieces and continue celebrating moments like this as we build on our collaboration with the Disney brand.”

 

A010 003 mm

 

A018 019

 

A019 024

Leave a comment

Your email address will not be published. Required fields are marked *