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Michel Herbelin shows French pride with its latest advertising campaign

MH – Communication Campaign 2020-3 crop

Michel Herbelin is highlighting its pride at being one of France’s leading watch companies with a new advertising campaign focusing on the luxury, simplicity of design and attention to detail that goes into its timepieces.

The brand has been given a big push in the UK since last year, with a new agent tasked with generating consumer demand and opening new accounts.

Centre stage in the 2020 advertising campaign are Michel Herbelin’s two flagship lines: Newport and Antarès.

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Newport, with its design inspired by the portholes of transatlantic ships, was launched more than 30 years ago and remains the brand’s iconic model.

Antarès is the essence of French chic for ladies, a true fashion accessory that can be matched to any outfit by changing the patented quick release straps.

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Rob Corder

The author Rob Corder