The beauty of selling watches made under license from the biggest fashion brands in the world is that their marketing for apparel and accessories turns brand awareness into timepiece sales.
The Christmas campaign for Michael Kors is a perfect example.
Although watches do not feature in the publicity shots splashing across mainstream and social media this week, pictures of the Michael Kors lifestyle drive sales across all categories.
The 2021 Holiday campaign features Bella Hadid, Lori Harvey, Bretman Rock, Tina Leung on location at the TWA Hotel at JFK Airport and at The Skylark rooftop lounge.
The campaign captures the jet-set chic and easy glamour of Bella Hadid and friends as they journey to New York City to spend the holidays and ring in the New Year together, Michael Kors describes.
“This holiday season, we really wanted to capture the heart of the holidays: travelling to celebrate with the loved ones we’ve missed so much,” says owner Michael Kors.
“And what better way to do that than by sharing luxurious gifts and hitting the town, looking fabulous while you’re on the go? We all deserve a little extra joy, love and glamour this season,” he adds.