Merchandising gurus promise to increase profits for watch retailers


LineLife, a new concept in merchandise planning and business support, has launched to help the growth of SMEs within the retail sector.

Launched by a team of industry professionals with a combined experience of over 50 years, LineLife provides packages including small business analysis and full range planning, WSSI’s, trade reporting, line planning and forecasting.


LineLife claims to be different from traditional retail consultants by being based around a monthly fee with regular interaction and reviews, rather than a one off payment for one piece of work.

LineLife said it uses science to shape retailers’ product offer, enabling clients to buy better and sell more.  It aims to look behind sales and stock figures to interpret key information and patterns to help retailers grow their profits.

Co-founder, Simon Shutt, said: “We are excited to be able to package our years of retail and brand experience to help retailers and brands manage their cash flow better while improving their product range and ultimately their customer’s experience.

“We know we can provide valuable analysis, insight and hands-on support in a cost-effective way. This gives brands the best possible chance to grow by allowing them to balance risk and exploiting opportunities with foresight,” he added.

The concept was created by director Shutt and non-executive director Heather Blackman. They have worked with retailers including Laura Ashley, Fat Face and Hotel Chocolat.

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