Saturday, January 22, 2022


Over the centuries, to the credit of the innovative spirit and perfectionism of its watchmakers, Switzerland has earned a one-of-a-kind reputation. Maurice Lacroix is committed to uphold this tradition and high standard of watchmaking craftsmanship. 

For more than 40 years, Maurice Lacroix watches have been manufactured in the company’s own state-of the-art workshops in Saignelegier. 

Here, all factors critical to the successful production of excellent watches with high perceived value converge: watchmaking know-how, skilled craftsmanship, industrial expertise, technological capability, and, not least, a pronounced sense of quality. #MasterYourTime with Maurice Lacroix


Featured Collections

Top Stories

Maurice Lacroix welcomes new movement to its AIKON collection

In taking inspiration from the flagship collection, the new AIKON Master Grand Date reveals a new movement and design.

WATCHPRO Salon exhibitors raise CHF 651,000 at Only Watch auction

Strength of independent watchmakers was demonstrated once again at the auction, which raises money for Duchenne Muscular Dystrophy research.

Maurice Lacroix taps into luxury athleisure trend with Aikon Automatic Chronograph Sprint

Maurice Lacroix is accepting pre-orders now for its Aikon Automatic Chronograph Sprint, the latest addition to a growing and increasingly successful Aikon family.

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