Maurice Lacroix is planning to roll out a new global marketing campaign aimed at a younger generation of self-purchasing shoppers.
The campaign has been titled Your Time Is Now, and the brand has said that the campaign is targeted to “bright, upcoming men and women who are looking to capitalise on their growing status and successful lifestyles by investing in a luxury product that makes a statement”.
The ads created for the campaign have taglines tailored for young professionals with slogans such as “with every success spoil yourself a little more”, "create a first impression that demands a second look" and “let your taste for the high life take off”.
Maurice Lacoix managing director Marc Gläser said: “This campaign is spot on. Just what Maurice Lacroix is all about. It is fresh, evocative, inspiring and the message is very clear and direct. I am convinced it will reach out to our customers in a very effective way and also strongly contribute to build the image of our brand which is all about stylish, meaningful enjoyment with great substance.”
