Maurice Lacroix expands its bestselling AIKON automatics collection

Maurice Lacroix used Geneva Watch Days to present the breadth its AIKON sports luxury watch family and to introduce a number of new dial colours and strap options.

Maurice Lacroix used Geneva Watch Days to present the breadth its AIKON sports luxury watch family and to introduce a number of new dial colours and strap options.

The 39mm model is now also available with the same green dial first seen on the 42mm version.

In return, a rosé dial launched first in a 39mm case is now offered on the larger 42 mm model.

A dark grey dial features for the first time on the AIKON and is available with 39mm or 42mm models.

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AIKON’s Easy Strap Exchange  system  makes the watches great value because clipping in a different coloured rubber strap or steel bracelet completely changes the look and feel on the wrist.

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It is very much a gender neutral collection, so the flexibility makes it an even more attractive option.

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This month Maurice Lacroix is introducing a new range of straps formed of FKM rubber, which is described as ultra flexible and comfortable. It is also hard wearing and less susceptible to fading.

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The new rubber straps adopt the same Clous de Paris of the AIKON watch dials.

All AIKON automatics use the ML115 movement, a Sellita SW200-1 with a Maurice Lacroix branded rotor.

They sell for £1,490 at WATCHPRO Shop.

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