Maurice Lacroix has leant its support to a record breaking kiteboard expedition, aiding two dentists from Zurich on a venture along the Strait of Magellan in South America.
The men, two brothers called Geza and Andre Scholtz, navigated the 560km strait on kiteboards, setting a world record for sporting endurance as they braved extreme weather conditions.
Maurice Lacroix supported rthe challenge with branded kite surfing sails, as the brothers battled strong winds, icy temperatures and poor visibility.
Marc Gläser, managing director of Maurice Lacroix, said: "We congratulate the expedition team, who proved once again that we should always hold on to our dreams in order to make them come true.
"In spite of the difficult conditions, the time was right for the team to rise above all the challenges."
The brand supported the challenge as part of its Your Time is Now campaign and has launched a new version of its Pontos S watch to coincide with the expedition.
The Strait of Magellan lies between the southernmost tip of South America and the island of Tierra del Fuego. It is named after the Portuguese mariner Ferdinand Magellan, who, in 1520, was the first to sail through the strait in the course of his voyage around the world.