Marloe Watch Company is shifting upmarket with the release of a premium range of Pacific watches inspired by the mid-20th century dawn of the jet age.
Pacific watches, all priced at £1,195, span the 1950s to the 1970s, beginning with the Pacific 52, which is a tribute to the de Havilland Comet, the world’s first commercial jet airliner to cross the Pacific and circumnavigate the globe.
“The challenge behind the Pacific was to create a watch that feels fluid, that exudes an effortless approach to a complex design; how can we present a watch that feels like it’s moving on your wrist, with a dynamism of shape, form and texture to make it feel like it’s soaring above the clouds.” says Gordon Fraser, co-founder and designer at Marloe Watch Company.
The side profile of the watches is the most visible nod to early aviation, with a one continuous upper curvature that is unbroken from lug to lug, over the dial around to the caseback. The top surface forms a single curvature but the rear lines are turbulent, a nod to airflow over a wing, according to Mr Fraser.
40mm steel cases house Sellita SW215-1 or SW216-1 hand would movements with 45 hour power reserve.
The movement can be seen through a magnifying exhibition case back.