Mappin & Webb yesterday revealed a brand new chapter in its history with a rebrand.
The retailer, which sells Omega, Breitling, Longines, TAG Heuer and Patek Philippe among other brands, has now refurbished its Manchester and Chester stores with a new interior design concept that is set to be rolled out to its other stores.
As part of the rebrand, Mappin & Webb is also going through a complete overhaul of its jewellery collections as it looks to reposition itself in the British jewellery marketplace.
The Aurum-owned company’s brand director Elizabeth Galton has been working closely with a newly installed in-house team to reinvent Mappin & Webb’s heritage in "new and unexpected ways", tailoring it towards a contemporary audience and younger customer base whilst maintaining its relevance with its existing client base.
Galton’s debut collections and Mappin & Webb’s new branding was revealed yesterday within the opulent climes of Cafe Royal in central London, setting the tone for things to come from Mappin & Webb.
Along with a new logo and monogram for the company, Galton and her team have worked to create several new jewellery collections including a new range of 17 engagement rings and a cocktail ring collection.
Additionally, the new interior design concept that have already transformed Mappin & Webb’s Manchester and Chester stores is set to be rolled out to its other stores.
Aurum chief executive Justin Stead said that this was "not so much a relaunch but a renaissance" for Mappin & Webb that he believes will help to position it as a serious player in the branded luxury jewellery market.
Stead said: “Mappin & Webb is a truly British treasure with over 200 years of tradition and historical significance in the silver and jewellery world. Mappin & Webb is now undergoing a renaissance and as guardians of this iconic brand, we feel we have a compelling moral obligation to return it to its rightful place at the forefront of British life."
Mappin & Webb today holds two royal warrants, of Silversmiths to HRH the Prince of Wales, and Silversmiths to HM the Queen. The brand also supplies the Royal household and the British military with commemorative items for key ceremonial and regimental needs. The company was also named official supplier of Trophies and Silverware to Ascot and Royal Ascot this year.