Mamma Mia! Amanda Seyfried set to star with Jaeger-LeCoultre at SIHH


Trudging to the concrete carbuncle of the Palexpo exhibition centre adjacent to Geneva International Airport will be made more palatable next week thanks to a sprinkling of Hollywood glamour that an appearance by Amanda Seyfried will bring. 

The Mamma Mia! Here We Go Again actor will make a personal appearance at the Jaeger-LeCoultre booth, although she has not been named as an official brand ambassador for the watchmaker.


Ms Seyfried has starred in two huge musical adaptations: she played Cosette in Les Miserables before starring alongside Meryl Streep in Mamma Mia!

Perhaps she’ll bang out out a few ABBA numbers for Jaeger-LeCoultre: Money, Money, Money? Gimme, Gimme, Gimme?

Previous articleKate Spade smartwatches upgraded to include heart rate monitoring, payments and onboard GPS.
Next articleCORDER’S COLUMN: Could Omega close in on Rolex in the next two years?


Please enter your comment!
Please enter your name here