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Mamma Mia! Amanda Seyfried set to star with Jaeger-LeCoultre at SIHH

Richemont maison brings Hollywood glamour to Geneva’s Airport expo bunker.

Trudging to the concrete carbuncle of the Palexpo exhibition centre adjacent to Geneva International Airport will be made more palatable next week thanks to a sprinkling of Hollywood glamour that an appearance by Amanda Seyfried will bring. 

The Mamma Mia! Here We Go Again actor will make a personal appearance at the Jaeger-LeCoultre booth, although she has not been named as an official brand ambassador for the watchmaker.

Ms Seyfried has starred in two huge musical adaptations: she played Cosette in Les Miserables before starring alongside Meryl Streep in Mamma Mia!

Perhaps she’ll bang out out a few ABBA numbers for Jaeger-LeCoultre: Money, Money, Money? Gimme, Gimme, Gimme?

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