Tag heuer autavia flyback chronograph close

LVMH Watch Week kicks off with TAG Heuer expanded Acquaracer and Autavia collections

TAG Heuer is kicking off its year with an expansion of its Acquaracer Professional 200 collection and the first new Autavia watches in this, its 60th anniversary year.

LVMH Watch Week was launched in 2020 with a spectacular gathering in Dubai where retailers and press were treated to the newest offerings from TAG Heuer, Zenith, Bulgari and Hublot.

The group got lucky that year, with fireworks flying over the Arabian Gulf just weeks before the Western world was plunged into lock downs.

All launches in the first quarter of last year were relegated to digital affairs and, in the meantime, all LVMH brands shifted allegiance from Baselworld to Watches and Wonders in Geneva, which will take place as a physical show at the end of March and is expected to be home to the biggest headline unveilings for this year.

TAG Heuer, Zenith, Bulgari and Hublot seem committed to keeping LVMH Watch Week concept alive as a kick-off event in January, but the omicron wave has once again pushed the launches online.

TAG Heuer Acquaracer Professional 200

TAG Heuer is kicking off its year with an expansion of its Acquaracer Professional 200 collection and the first new Autavia watches in this, its 60th anniversary year.

The Acquaracer revamp began last year with new Professional 300 models. Launched into the competitive dive watch space, they came in 43mm cases sizes with ceramic unidirectional bezels.

For 2022, TAG Heuer hopes to appeal to the wider sports watch market with a sleeker 40mm Acquaracer Professional 200 collection and an accompanying 30mm range for women.

Both can be bought with quartz or automatic movements.

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“The Aquaracer is every bit as much a TAG Heuer signature as Carrera or Monaco,” insists TAG Heuer CEO Frédéric Arnault.

“Its codes and the philosophy behind it were defined decades ago and continue to be as relevant and exciting as ever, particularly in this season of new beginnings and new journeys. The Aquaracer Professional 200 is a companion for a fast-paced, unforgettable life full of adventure and achievement, a life lived beyond the edge,” he adds.

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Professional tool watches have gone mainstream in recent years, and made more wearable with today’s casual business attire.

TAG Heuer is following this trend by shaving a millimetre off the case size of the previous Acquaracer 200 for the all-steel 2022 line up.

Tag heuer acquaracer professional 200
TAG Heuer Acquaracer Professional 200 watches in 40mm.

“Our intention to create an everyday watch that still has the tool watch look that TAG Heuer lovers came to expect from the icons of the past, such as the Reference 844, 1000 and 2000 Series models. It’s an evolution of all this history,” says Guy Bove, TAG Heuer’s creative director.

Tag heuer acquaracer professional 200 30mm
The 30mm range of TAG Heuer Acquaracer Professional 200 watches.

There are two automatics and two quartz versions in the 40mm range while in the 30mm form, there is a choice of two automatics and five quartz pieces with the option of diamond embellishments on the hour markers and bezel.

They all come on three row steel bracelets and go on sale this month.

40mm steel on steel automatics are priced at £2,100 while the quartz models in that size are £1,550.

With the 30mm family, prices start at £1,500 for watches with quartz movements and without diamonds. The automatics with diamond hour markers retail for £2,650 and the most expensive piece in the range is a quartz piece with diamond bezel on sale for £3,800.

TAG Heuer is supporting the launch with photography and video featuring extreme alpine sports like speed flying, ice skiing, and ice climbing.

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TAG Heuer Autavia

Back at TAG Heuer’s spiritual home, the race track, the brand is focusing on the 60th anniversary of its Autavia family.

Tag heuer autavia flyback chronograph hero

There are three new models including two flyback chronographs and the first-ever three-hand GMT within the Autavia collection.

The flyback chronographs have an oversized crown and proud chronograph pushers in steel watches with silver or black dials and contrasting subdials.

Tag heuer autavia flyback chronograph

The silver dialed piece comes has a polished 42mm steel case while the black dialed option has black DLC coating.

Tag heuer autavia flyback chronograph black dlc

Both use a new Calibre Heuer 02 COSC Flyback manufacture movement.

Tag heuer autavia flyback chronograph back

The polished steel Flyback Chronographs retails for £5,250 while the black DLC piece is £5,800. 

Both come on black leather straps.

Autavia GMT

Tag heuer autavia automatic

 

The third Autavia model is the first three-hand GMT watch in the collection.

It has a bright blue sunray dial, black ceramic bezel and polished steel case housing TAG Heuer’s Calibre 7 COSC GMT movement.

It goes on sale this month for £3,500.

Tag heuer autavia automatic 2

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