Belfast’s premium watch and jewellery retailer Lunn’s Jewellers is building a monobrand TAG Heuer Boutique in the same arcade as its franchised Rolex store that is set to open within weeks.
Queen’s Arcade, which is owned by Lunn’s is being extensively renovated and the group appears to be banking on it becoming a fine watch destination for the whole of Northern Ireland.
Having committed £1 million to the creation of a monobrand Rolex boutique at the entrance to Belfast’s Queen’s Arcade that will open in the spring, Lunn’s has announced that its TAG Heuer showroom will open in the summer, costing an additional £400,000.
“This announcement marks our latest investment into the redevelopment of Queen’s Arcade and is a further vote of confidence in Belfast as an attractive retail destination with huge potential to attract high end customers. TAG Heuer is a world-renowned brand which has longstanding associations with the worlds of sport and Hollywood, so for it to choose to expand its shop-in-shop presence here to a standalone TAG Heuer boutique is a huge endorsement for the city,” says Peter Lunn, chairman of Lunn’s Jewellers.
Rob Diver, managing director TAG Heuer Europe, adds: “We are very proud to be partnering with Lunn’s to be opening a new TAG Heuer Boutique in Ireland in the Queen’s Arcade in Belfast. We believe that the opening of this new boutique will take TAG Heuer to new heights in Northern Ireland and allow clients to experience our exceptional timepieces and strong brand DNA in a 360-degree environment, complemented by the very best customer service and shopping experience. It is great to see the redevelopment of this iconic part of Belfast and to be one of the key brands integral in this new venture.”